Why Article Marketing? Well, there are a few reasons. #1 is that by writing articles and placing them on prominent directories, they get read by people looking for information. If your article is interesting enough or what they are looking for, they click on your resource or bio box (where you have back links to YOUR site) and hopefully buy your program or product. It's a numbers game, the more people who visit your site, the better chance that more people will make a purchase once they are there. #2 is that having your name in print with information relevant to your site available will start "branding" your name so people start remembering you every time they see your name. You will become an "expert" in their eyes and you start to build a relationship with them and instill trust. This is crucial to a long term business relationship.
Article Marketing is the method where you write short informative articles (250-600 words long) about a product or program that you are promoting, place the right keywords in the article, and submit to an article directory for publishing.
It's NOT hard! It really isn't, even if you don't consider yourself the greatest writer in the world.
While there are many good article directories available (just try to Google the words article directories and see how many show up!) I will recommend a few here to get you started.
ALL of these directories will require completely original and unique content! No PLR or Resell Right Material allowed!
Ezine Articles is notably one of the largest and best known, however, they actually have a few more rules than other directories, and some people state that they have a difficult time publishing here. This is definitely one directory you want some articles published at, however, you may want to try a few of the other directories first to get your feet wet and then come back to this one.
Others for you to submit your articles to are: Buzzle, Article Dashboard, Go Articles, Articles Factory, Web Pro News, Article Base, Article Alley, and Easy Articles.
This is a very short list, however, by the time you register at each one and add a few articles to each directory, this will take a little bit of time.
Again, I'll remind you that you do NOT want to use PLR articles that you've received somewhere else to place as an article in any of these directories. They will reject you and some may just close your account down and ban you. It must be original, unique, and informative!
For some examples, I've added a link to my Ezine Articles Author Page regarding Eating Disorders. I have quite a few articles there that all point towards my Effects of Bulimia site because they all relate to an eating disorder.
Go ahead and read a few of the article to get a good feel for what needs to be in an article, click on my profile to see what I have written there (get ideas on what to put in YOURS) and then click through on the links at the bottom of the resource or bio box (again, going there will give you some good ideas on what to put in YOUR bio box). You'll get some very good ideas on how to start patterning YOUR articles by doing this. After a few articles, you'll be a pro and start whipping out articles without any help at all.
Have fun and good luck!
Michelle
Original Articles by Michelle Lacroix Toro
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